Look Shea Moisture. You have had my back for the last 4 years after Soft Sheen Carson discontinued their Dandruff Solutions line. I've enjoyed your products and have fucked with you for a long time. But this shit?
I wager you made this ad with the intention of being inclusive and wanted to promote some sense of unity.
But you dropped the ball.
Black women and men quite literally made your brand what it is today.
To have a red head lecture about their own hair difficulties and have them presented in a way that makes it sound like curly haired white women have the same hair difficulties as black women comes off as insulting.
This is a betrayal that is going to cost you dearly.